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MS 68 Study Material Study Material
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These study materials are helpful to solve assignment questions and for term end examination (TEE) conducted by IGNOU.
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| Block 1 | Marketing Communication and Advertising Basic Concepts | Download |
|---|---|---|
| Unit 1 | Marketing Communication Process | Download |
| Unit 2 | Communication Key Behaviour Concepts | Download |
| Unit 3 | Indian Media Scene | Download |
| Block 2 | Advertising Campaign Planning and Execution | Download |
| Unit 4 | Planning Communication Strategy | Download |
| Unit 5 | Advertising Campaign Planning Strategic Consideration, Creative Consideration | Download |
| Unit 6 | Advertising Creativity Campaign Planning and Execution | Download |
| Unit 7 | Advertising Research- Role and Trends | Download |
| Unit 8 | Measuring Advertising Effectiveness Definitions and Techniques | Download |
| Block 3 | Media Planning Concepts | Download |
| Unit 9 | Media Concepts Characteristics and Issues in Media Planning | Download |
| Unit 10 | Media Selection Planning and Scheduling | Download |
| Unit 11 | Internets as an Emerging Advertising Medium | Download |
| Block 4 | Marketing Communication Form | Download |
| Unit 12 | Managing Sales Promotion | Download |
| Unit 13 | Direct Marketing | Download |
| Unit 14 | Publicity and Public Relations | Download |
| Unit 15 | Social Marketing Communication | Download |
| Block 5 | Strategies for Advertising Agencies | Download |
| Unit 16 | Functions and Structure of Ad Agency | Download |
| Unit 17 | Managing Client Agency Relationships | Download |
| Unit 18 | Strategies for Account Management | Download |
| Unit 19 | Legal and Ethical Issues in Advertising | Download |
| Block 6 | Case Studies | Download |
| Case 1 | Puripen: Selecting the Communication Mix | Download |
| Case 2 | Ray Ban Sunglasses: Selecting the Target Audience and The communication Objectives | Download |
| Case 3 | Colour Television: The Buyer’s Behaviour | Download |
| Case 4 | Project Clear (A): The Advertising Brief | Download |
| Case 5 | Project Clear (B): Formulation of Advertising Strategy | Download |
| Case 6 | Project Clear (C): Formulating Creative and Media Strategy | Download |
| Case 7 | Nishan Jams: Message Strategy and Execution | Download |
Is it required to download MS 68 Study Materials?
For attend IGNOU MS- 68 TEE Examination, it is necessary to first submit your Assignments to IGNOU and it is possible from IGNOU Study Material. You can solve your IGNOU Assignments with using Books/Materials. Not only Assignments, but you can use it for preparation of Examination and you can get good marks in your MBA Annual Exams with good grade
