Are you an IGNOU student pursuing MBA? and searching for MS 66 study material to enhance your understanding of the subject? Look no further! We understand the significance of high-quality study materials in excelling in your exams and assignments. That’s why we have compiled a list of reliable sources where you can download IGNOU MS 66 study material for free.
MS 66 Study Material Study Material
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These study materials are helpful to solve assignment questions and for term end examination (TEE) conducted by IGNOU.
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Take advantage of these resources to download IGNOU MS 66 study materail for free and enhance your knowledge in the subject. Happy studying!
| Block 1 | Marketing Research Concepts and Design | Download |
|---|---|---|
| Unit 1 | Marketing Research – Meaning and Importance | Download |
| Unit 2 | Organisation of Marketing Research in India | Download |
| Unit 3 | Research Design | Download |
| Block 2 | Data Collection | Download |
| Unit 4 | Data Collection | Download |
| Unit 5 | Sampling | Download |
| Unit 6 | Questionnaire Design and Development | Download |
| Unit 7 | Attitude Measurement & Scaling | Download |
| Block 3 | Data Processing and Analysis | Download |
| Unit 8 | Qualitative Research | Download |
| Unit 9 | Data Processing – Coding, Tabulation and Data Presentation | Download |
| Unit 10 | Description & Interference from Sample Data | Download |
| Unit 11 | Analysis of Association | Download |
| Block 4 | Multivariate Analysis | Download |
| Unit 12 | Regression Analysis, Discriminant Analysis and Factor Analysis | Download |
| Unit 13 | Conjoint Analysis | Download |
| Unit 14 | Cluster Analysis and Multi – Dimensional Scaling | Download |
| Unit 15 | Application of Marketing Research in India – Some Case Studies | Download |
Is it required to download MS 66 Study Materials?
For attend IGNOU MS- 66 TEE Examination, it is necessary to first submit your Assignments to IGNOU and it is possible from IGNOU Study Material. You can solve your IGNOU Assignments with using Books/Materials. Not only Assignments, but you can use it for preparation of Examination and you can get good marks in your MBA Annual Exams with good grade
