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MS 611 Study Material Study Material
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These study materials are helpful to solve assignment questions and for term end examination (TEE) conducted by IGNOU.
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Take advantage of these resources to download IGNOU MS 611 study materail for free and enhance your knowledge in the subject. Happy studying!
| Block 1 | Rural Markets- An Overview | Download |
|---|---|---|
| Unit 1 | Rural Markets in India | Download |
| Unit 2 | Understanding Rural Environment | Download |
| Block 2 | Understanding the Rural Consumer | |
| Unit 3 | Differential Aspects of Buying Behaviour and Major Influences on Rural Buying Behaviour | Download |
| Unit 4 | Trends in Consumer Behaviour | Download |
| Unit 5 | Rural Marketing Research | Download |
| Block 3 | Product and Pricing Decisions for the Rural Markets | |
| Unit 6 | Product Development, Adoption process and Modification Decisions | Download |
| Unit 7 | Pricing Decisions | Download |
| Block 4 | Managing the Promotion | |
| Unit 8 | Understanding Rural Media and Current Opportunities | Download |
| Unit 9 | Messages Design And Development for Rural Markets | Download |
| Unit 10 | Rural Sales Promotion Effort | Download |
| Block 5 | Accessing Rural Markets | |
| Unit 11 | Physical Infrastructure and Dynamics of Distribution | Download |
| Unit 12 | Participants in the Rural Distribution Process | Download |
| Unit 13 | Physical Distribution Process | Download |
| Block 6 | Understanding Rural Marketing Process – Case Studies | |
| Case 1 | Rural Communication: A Case Study of Philips Consumer Electronics | Download |
| Case 2 | Mass Media and Social Advertising | Download |
| Case 3 | Rural Distribution for the FMCG Sector – A Case Study of HLL | Download |
| Case 4 | Rural Buying Behaviour: A Case Study of Consumer in Jammu | Download |
Is it required to download MS 612 Study Materials?
For attend IGNOU MS- 611 TEE Examination, it is necessary to first submit your Assignments to IGNOU and it is possible from IGNOU Study Material. You can solve your IGNOU Assignments with using Books/Materials. Not only Assignments, but you can use it for preparation of Examination and you can get good marks in your MBA Annual Exams with good grade
