Are you an IGNOU student pursuing MBA? and searching for MS 61 study material to enhance your understanding of the subject? Look no further! We understand the significance of high-quality study materials in excelling in your exams and assignments. That’s why we have compiled a list of reliable sources where you can download IGNOU MS 61 study material for free.
MS 61 Study Material Study Material
If you come to this page to download MS 61 Study Material issued by IGNOU. So, you have come at right place. We have uploaded all available MS 61 Study Material to our System and it is ready and available for all students pursuing MBA from IGNOU.
These study materials are helpful to solve assignment questions and for term end examination (TEE) conducted by IGNOU.
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Take advantage of these resources to download IGNOU MS 61 study materail for free and enhance your knowledge in the subject. Happy studying!
| Block 1 | Consumer Behaviour – Issues and Concepts | Download |
|---|---|---|
| Unit 1 | Consumer Behaviour – Nature, Scope and Applications | Download |
| Unit 2 | Consumer Behaviour and Lifestyle Marketing | Download |
| Unit 3 | Organisational Buying Behaviour | Download |
| Block 2 | Individual Influences on Buying Behaviour | Download |
| Unit 4 | Perceptions | Download |
| Unit 5 | Consumer Motivation and Involvement | Download |
| Unit 6 | Attitude and Attitude Change | Download |
| Unit 7 | Learning and Memory | Download |
| Unit 8 | Personality and Self Concept | Download |
| Block 3 | Group Influences on Consumer Behaviour | Download |
| Unit 9 | Reference Group Influence and Group Dynamics | Download |
| Unit 10 | Family Buying Influences, Family Life Cycle and Buying Roles | Download |
| Unit 11 | Culture and Subculture Influences | Download |
| Block 4 | The Buying Process | Download |
| Unit 12 | Problem Recognition and Information Search Behaviour | Download |
| Unit 13 | Information Processing | Download |
| Unit 14 | Alternative Evaluation in Buying Decisions | Download |
| Unit 15 | Purchase Process & Post Purchase Behaviour | Download |
| Block 5 | Modelling Buyer Behaviour | Download |
| Unit 16 | Early Models | Download |
| Unit 17 | Howard Sheth Model | Download |
| Unit 18 | Recent Developments in Modeling Consumer Behaviour | Download |
Is it required to download MS 61 Study Materials?
For attend IGNOU MS- 61 TEE Examination, it is necessary to first submit your Assignments to IGNOU and it is possible from IGNOU Study Material. You can solve your IGNOU Assignments with using Books/Materials. Not only Assignments, but you can use it for preparation of Examination and you can get good marks in your MBA Annual Exams with good grade
