Are you an IGNOU student pursuing MBA? and searching for MS 65 study material to enhance your understanding of the subject? Look no further! We understand the significance of high-quality study materials in excelling in your exams and assignments. That’s why we have compiled a list of reliable sources where you can download IGNOU MS 65 study material for free.
MS 65 Study Material Study Material
If you come to this page to download MS 65 Study Material issued by IGNOU. So, you have come at right place. We have uploaded all available MS 65 Study Material to our System and it is ready and available for all students pursuing MBA from IGNOU.
These study materials are helpful to solve assignment questions and for term end examination (TEE) conducted by IGNOU.
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Take advantage of these resources to download IGNOU MS 65 study materail for free and enhance your knowledge in the subject. Happy studying!
| Block 1 | Marketing of Services – An Introduction | Download |
|---|---|---|
| Unit 1 | Marketing of Services: Conceptual Framework | Download |
| Unit 2 | role of Services in Economy | Download |
| Unit 3 | International Trade in Services, the WTO and India | Download |
| Unit 4 | Consumer Behaviour in Services | Download |
| Block 2 | Services Marketing Mix | Download |
| Unit 5 | Product and Pricing Decisions | Download |
| Unit 6 | Plane and Promotion Decisions | Download |
| Unit 7 | Extended Marketing Mix for Services | Download |
| Block 3 | Strategic Issues | Download |
| Unit 8 | Service Quality | Download |
| Unit 9 | Managing Demand and Capacity | Download |
| Unit 10 | Customer Retention | Download |
| Block 4 | Sector Applications I | Download |
| Unit 11 | Financial Services | Download |
| Unit 12 | Tourism and Hospitality Services | Download |
| Unit 13 | Health Services | Download |
| Unit 14 | Case Study: Serving the Global India | Download |
| Block 5 | Sector Applications II | Download |
| Unit 15 | Educational Services | Download |
| Unit 16 | Professional Support Services: Advertising Agencies | Download |
| Unit 17 | Telecommunication Services | Download |
| Unit 18 | Product Support Services | Download |
| Unit 19 | Case Studies | Download |
Is it required to download MS 65 Study Materials?
For attend IGNOU MS- 65 TEE Examination, it is necessary to first submit your Assignments to IGNOU and it is possible from IGNOU Study Material. You can solve your IGNOU Assignments with using Books/Materials. Not only Assignments, but you can use it for preparation of Examination and you can get good marks in your MBA Annual Exams with good grade
