February 7, 2019

MCO 6 Marketing Management

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Block 1 Nature and Scope of Marketing EnglishHindi
Unit1 Introduction to Marketing Download Download
Unit 2 Marketing Environment DownloadDownload
Unit 3 Marketing Information and Research DownloadDownload
Block 2 Place Decisions
Unit 4 Buyer Behaviour DownloadDownload
Unit 5 Markets and Market Segmentation DownloadDownload
Unit 6 Market Targeting and Positioning DownloadDownload
Block 3 Product Decisions
Unit 7 Product Concept and Classification DownloadDownload
Unit 8 Product Development and Product life Cycle DownloadDownload
Unit 9 Branding Packaging and Servicing DownloadDownload
Block 4 Pricing Decisions
Unit 10 Objectives and Method of Pricing DownloadDownload
Unit 11 Price Adjustment Strategies Download Download
Unit 12 Regulation of Prices Download Download
Block 5 Distribution Decisions
Unit 13 Distribution Channels Download Download
Unit 14 Marketing Intermediaries Download Download
Unit 15 Marketing Logistics Download Download
Block 6 Promotion Decisions and Emerging Issues
Unit 16 Marketing Communication DownloadDownload
Unit 17 Personal Selling and Sales Promotion DownloadDownload
Unit 18 Advertising and Publicity DownloadDownload
Unit 19 Emerging Issue in Marketing DownloadDownload

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