February 15, 2019

IBO 2 International Marketing Management

IGNOU M.Com Study Materials/Books – If you come to this page for download each collection of M.COM – Master of Commerce Study Material so you are come at right place. Here you will get everything for which you have come to here. We have downloaded all available Study Materials of MCom to our System and it is ready and available for all M.Com Students.

These study materials are helpful to solve assignment questions and for term end examination (TEE) conducted by IGNOU. 
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Block 1Introduction to International Marketing English   Hindi 
Unit 1International Marketing Basic ConceptsDownloadDownload
Unit 2International Marketing Orientation and InvolvementDownloadDownload
Unit 3Analyzing International Marketing EnvironmentDownloadDownload
Block 2International Market Selection and Entry
Unit 4International Market SegmentationDownloadDownload
Unit 5Foreign Market SelectionDownloadDownload
Unit 6International Marketing Entry DecisionsDownloadDownload
Block 3International Product and Pricing Decisions    
Unit 7International Product PlanningDownloadDownload
Unit 8International Branding. Packing and Other DecisionsDownloadDownload
Unit 9International PricingDownloadDownload
Block 4International Distribution and Promotion
Unit 10International DistributionDownloadDownload
Unit 11International Marketing CommunicationDownloadDownload
Unit 12International AdvertisingDownloadDownload
Unit 13Personal Selling. Publicity and Sales PromotionDownloadDownload
Block 5Managing International Marketing Operations
Unit 14International Marketing Planning Organizing and ControlDownloadDownload
Unit 15International Marketing of ServicesDownloadDownload
Unit 16Emerging Trade and Issues in International MarketingDownloadDownload
Block 6International Marketing Research
Unit 17Introduction to International Marketing ResearchDownloadDownload
Unit 18Data Collection Download Download
Unit 19Data Analysis and Report WritingDownloadDownload

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