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Block 1 | Introduction to International Marketing | English | Hindi |
Unit 1 | International Marketing Basic Concepts | Download | Download |
Unit 2 | International Marketing Orientation and Involvement | Download | Download |
Unit 3 | Analyzing International Marketing Environment | Download | Download |
Block 2 | International Market Selection and Entry | ||
Unit 4 | International Market Segmentation | Download | Download |
Unit 5 | Foreign Market Selection | Download | Download |
Unit 6 | International Marketing Entry Decisions | Download | Download |
Block 3 | International Product and Pricing Decisions | ||
Unit 7 | International Product Planning | Download | Download |
Unit 8 | International Branding. Packing and Other Decisions | Download | Download |
Unit 9 | International Pricing | Download | Download |
Block 4 | International Distribution and Promotion | ||
Unit 10 | International Distribution | Download | Download |
Unit 11 | International Marketing Communication | Download | Download |
Unit 12 | International Advertising | Download | Download |
Unit 13 | Personal Selling. Publicity and Sales Promotion | Download | Download |
Block 5 | Managing International Marketing Operations | ||
Unit 14 | International Marketing Planning Organizing and Control | Download | Download |
Unit 15 | International Marketing of Services | Download | Download |
Unit 16 | Emerging Trade and Issues in International Marketing | Download | Download |
Block 6 | International Marketing Research | ||
Unit 17 | Introduction to International Marketing Research | Download | Download |
Unit 18 | Data Collection | Download | Download |
Unit 19 | Data Analysis and Report Writing | Download | Download |