IGNOU B.com Study Materials/Books
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BCOE 141 Download Study Material PDF for free
These study materials are helpful to solve assignment questions and for term end examination (TEE) conducted by IGNOU
Is it required to download BCOE 141 Study Material?
For attend IGNOU BCOE 141 TEE Examination, it is necessary to first submit your Assignments to IGNOU and it is possible from IGNOU Study Material. You can solve your BCOE 141 Assignments with using Books/Materials. Not only Assignments, but you can use it for preparation of Examination and you can get good marks in your Bachelor’s Degree Programme term end Exams with good grade.
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Unit | Title | Download |
Block 1 | Basic Concepts of Marketing | Download |
Unit 1 | Nature and Scope of Marketing | Download |
Unit 2 | Marketing Environment | Download |
Unit 3 | Markets and Market Segmentation | Download |
Unit 4 | Consumer Behaviour | Download |
Block 2 | Product | Download |
Unit 5 | Product Concepts and Classification | Download |
Unit 6 | New Product Development and Product Life | Download |
Unit 7 | Branding and Packing | Download |
Block 3 | Pricing | Download |
Unit 8 | Objectives and Methods | Download |
Unit 9 | Discounts and Methods | Download |
Unit 10 | Regulation of Prices | Download |
Block 4 | Distribution | Download |
Unit 11 | Channels of Distribution I | Download |
Unit 12 | Channels of Distribution II | Download |
Unit 13 | Physical Distribution | Download |
Block 5 | Promotion | Download |
Unit 14 | Advertising and Publicity | Download |
Unit 15 | Personal Selling and Sales Promotion | Download |
Unit 16 | Joint Product and By Products | Download |
Block 6 | Services Marketing and Emerging Issue | Download |
Unit 17 | Services Marketing | Download |
Unit 18 | Rural Marketing | Download |
Unit 19 | Emerging Issues in Marketing I | Download |
Unit 20 | Emerging Issues in Marketing II | Download |