IGNOU M.com Previous Year Papers Download PDF for Free
IGNOU Solved Question Papers Download
Ignou question papers 2020 -2021 | Important Questions || IGNOU Previous Year Question Paper | IGNOU announces the term-end exam date sheet before the IGNOU exam.
Students appearing in the IGNOU Term and Examination should complete their complete syllabus and start their exam practices as well.
It is important to work on the previous year questions in IGNOU. This increases the likelihood of students getting goods marks in the paper.
Here we are providing Previous Years solved papers For M.com First year MCO 06 : Marketing Management for IGNOU students.
These papers are helpful for upcoming exam.
MCO 06: Marketing Management
JUNE 2020
Q1. Discuss the scope of marketing research in terms of its applications in various marketing decision areas.
Q2. (a) Briefly explain how macro environmental factors affect a company's marketing policies and strategies.
(b) Describe various types of consumer buying behaviour situations.
Q3. Explain the steps involved in the process of product positioning. Give suitable examples to support your answer.
Q4. Differentiate between products and services. Discuss the interdependence of products and services.
Q5. (a) Why do new products fail?
(b) What is re-sale price maintenance? What are the legal provisions for its regulation in India
Q6. Discuss the basic methods of price determination and their advantages and limitations.
Q7. What role do intermediaries play in the distribution of products? Can intermediaries be eliminated? Give reasons in support of your answer.
Q8. Discuss the steps involved in the personal selling process.
Q9. Write short notes on any two of the following:
(a) Total system approach to marketing logistics
(b) Direct channel of distribution
(c) Role of sales force in relationship marketing
(d) Integrated marketing communication
MCO 06: Marketing Management
Dec 2019
Q1. "There are five different marketing concepts under which business enterprises conduct their marketing activity." In the light of the statement, explain them and discuss the evolution process of those concepts.
2. (a) Briefly discuss the marketing environment in India.
(b) Discuss the role of family in the purchase of consumer durable goods.
Q3. Critically evaluate any four main bases used for segmenting consumer markets.
Q4. What is product life cycle (PLC)? Discuss the marketing strategies used in each stage of PLC.
Q5.(a) As a marketing manager, state whether you prefer family branding or individual branding. Give reasons for your decision.10
(b) State the provisions for regulation of prices under the Consumer Protection Act.
Q6. (a) What factors are involved in setting prices? Discuss.
(b) Discuss various geographical pricing strategies.
Q7. What is channel conflict? Identify the causes of channel conflicts and suggest remedies for them.
Q8. (a) Discuss various elements of sales promotion mix and their relevance in marketing of new products.
(b) What are the various mediums of Advertising? Discuss.
Q9. Write short notes on any two of the following:
(a) Total cost approach to marketing logistics
(b) Merchant middlemen
(c) Marketing challenges in rural areas
(d) Qualities of a good salesperson
MCO 06: Marketing Management
JUNE 2019
Q1. (a) Differentiate between 'selling' and `marketing'.
(b) Describe the four steps in the marketing management process.
Q2. Explain the steps involved in the conduct of marketing research.
Q3. What do you mean by consumer behaviour? Discuss various social factors which can influence consumer behaviour.
Q4. You are a purchasing manager in a textile company. You want to buy a laptop for your personal use at home. Explain the process you will follow for buying this laptop.
Q5. What is product life cycle? Discuss the marketing mix strategies adopted by marketers at different stages of the product life cycle.
Q6. (a) Explain the two pricing strategies normally adopted by marketers for pricing new products.
(b) Which of the two strategies would you suggest for launching a new type of bread in the market? Give justification for your suggestion.
Q7. "No single medium of advertising is ideal in all respects." Critically examine.
Q8. (a) Differentiate between 'total system approach' and 'total cost approach' to marketing logistics.
(b) Identify the causes for channel conflicts and suggest remedies for them.
Q9. Write short notes on any two of the following:
(a) Green Marketing
(b) Relationship Marketing
(c) Qualities of a Good Salesperson
(d) Integrated Marketing Communication
MCO 06: Marketing Management
DEC 2018
Q1. What is marketing information system? Explain the components of marketing information system.
Q2. Differentiate between micro and macro environments of marketing. Discuss various factors of macro environment of marketing in India.
Q3. What is market segmentation? State the bases of segmenting consumer markets and explain any four of those bases of segmentation.
Q4. Differentiate between consumer market and Organisational market. Describe various types of organizational markets.
Q5. (a) Explain the inter-relationship between product item, product line and product mix, with appropriate examples.
(b) Discuss various product mix strategies practiced by marketers.
Q6. "Channels of distribution are different for different products." Discuss the reasons for this.
Q7. What is promotion mix? Discuss the factors that affect the promotion mix of a company.
Q8. "After deciding the basic price of the product, it is necessary to decide the policy of pricing the product to customers located in different geographic locations." In view of this statement, discuss various geographic pricing methods available to marketers.
Q9.Write short notes on any two of the following:
(a) Direct marketing
(13) Functional middlemen
(c) Resale price maintenance
(d) Product life cycle
MCO 06: Marketing Management
JUNE 2018
Q1. "Channels of distribution used are different for different products." Explain and state the reasons for it.
Q2. (a) Differentiate between micro and macro marketing environments.
(b) Discuss the current marketing environment for luxury cars in India.
Q3. (a) Differentiate between 'marketing mix and 'promotion mix'.
(b) Explain the relationship between market segmentation, market targeting and product positioning.
4. You want to buy a washing machine for use at your house. Describe the buying decision process you will follow to buy the washing machine.
Q5. Explain the various stages of new product development process.
Q6. (a) Discuss any five packaging strategies suitable for consumer goods like toothpaste.
(b) Briefly explain the pricing strategies normally adopted for pricing new products.
Q7. Discuss various factors that influence the price determination.
Q8. "No single medium of advertising is ideal in all respects." Discuss.
Q9. Write short notes on any two of the following:
(a) Green marketing
(b) Product mix pricing strategies
(c) Functional middlemen
(d) Social marketing
Tags:
IgnouPreviousPapers