IGNOU MBA Study Materials/Books
If you come to this page for download each collection of MBA Study Material so you are come at right place. You will get everything for which you have come to here. We have downloaded all available Study Materials of MBA to our System and it is ready and available for all students pursuing MBA from IGNOU.
Study Material for MS - 612 Retail Management
If you come to this page to download Study Material of MS - 612 Retail Management issued by IGNOU, you have come at right place. We have downloaded all available Study Materials of MS - 612 Retail Management to our System and it is ready and available for all students pursuing MBA from IGNOU.
These study materials are helpful to solve assignment questions and for term end examination (TEE) conducted by IGNOU.
| Block 1 | Download | |
|---|---|---|
| Unit 1 | Introduction to Retailing | Download |
| Unit 2 | Evolution of Retail Environment | Download |
| Unit 3 | Formats of Retailing | Download |
| Block 2 | Download | |
| Unit 4 | Strategic Retail Planning Process | Download |
| Unit 5 | Understanding the Retail Customer | Download |
| Unit 6 | Marketing research for Retailing | Download |
| Unit 7 | Location Decisions | Download |
| Unit 8 | Growth Strategies | Download |
| Block 3 | Download | |
| Unit 9 | Product Merchandise | Download |
| Unit 10 | Pricing | Download |
| Unit 11 | Promotion and Communication Mix | Download |
| Unit 12 | Atmospherics | Download |
| Block 4 | Download | |
| Unit 13 | Sourcing | Download |
| Unit 14 | Financial Management Issues in Retailing | Download |
| Unit 15 | Organisation Structure and Management of Human Resources | Download |
| Unit 16 | CRM - Customer Relationship Marketing | Download |
| Unit 17 | Monitoring and Controlling Retail Operations | Download |
| Block 5 | Download | |
| Unit 18 | Legal and Security Issues in Retail | Download |
| Unit 19 | Ethical Dimensions | Download |
| Unit 20 | Technology in Retailing | Download |
| Unit 21 | Non Store Retailing | Download |
For attend IGNOU MS - 612 TEE Examination, it is necessary to first submit your Assignments to IGNOU and it is possible from IGNOU Study Material. You can solve your MS - 612 Assignments with using Books/Materials. Not only Assignments, but you can use it for preparation of Examination and you can get good marks in your MBA Annual Exams with good grade.