IGNOU MBA Study Materials/Books
If you come to this page for download each collection of MBA Study Material so you are come at right place. You will get everything for which you have come to here. We have downloaded all available Study Materials of MBA to our System and it is ready and available for all students pursuing MBA from IGNOU.
Study Material for MS - 68 Management of Marketing Communication and Advertising
If you come to this page to download Study Material of MS - 68 Management of Marketing Communication and Advertising issued by IGNOU, you have come at right place. We have downloaded all available Study Materials of MS - 68 Management of Marketing Communication and Advertising to our System and it is ready and available for all students pursuing MBA from IGNOU.
These study materials are helpful to solve assignment questions and for term end examination (TEE) conducted by IGNOU.
| Block 1 | Marketing Communication and Advertising Basic Concepts | Download |
|---|---|---|
| Unit 1 | Marketing Communication Process | Download |
| Unit 2 | Communication Key Behaviour Concepts | Download |
| Unit 3 | Indian Media Scene | Download |
| Block 2 | Advertising Campaign Planning and Execution | Download |
| Unit 4 | Planning Communication Strategy | Download |
| Unit 5 | Advertising Campaign Planning Strategic Consideration, Creative Consideration | Download |
| Unit 6 | Advertising Creativity Campaign Planning and Execution | Download |
| Unit 7 | Advertising Research- Role and Trends | Download |
| Unit 8 | Measuring Advertising Effectiveness Definitions and Techniques | Download |
| Block 3 | Media Planning Concepts | Download |
| Unit 9 | Media Concepts Characteristics and Issues in Media Planning | Download |
| Unit 10 | Media Selection Planning and Scheduling | Download |
| Unit 11 | Internets as an Emerging Advertising Medium | Download |
| Block 4 | Marketing Communication Form | Download |
| Unit 12 | Managing Sales Promotion | Download |
| Unit 13 | Direct Marketing | Download |
| Unit 14 | Publicity and Public Relations | Download |
| Unit 15 | Social Marketing Communication | Download |
| Block 5 | Strategies for Advertising Agencies | Download |
| Unit 16 | Functions and Structure of Ad Agency | Download |
| Unit 17 | Managing Client Agency Relationships | Download |
| Unit 18 | Strategies for Account Management | Download |
| Unit 19 | Legal and Ethical Issues in Advertising | Download |
| Block 6 | Case Studies | Download |
| Case 1 | Puripen: Selecting the Communication Mix | Download |
| Case 2 | Ray Ban Sunglasses: Selecting the Target Audience and The communication Objectives | Download |
| Case 3 | Colour Television: The Buyer's Behaviour | Download |
| Case 4 | Project Clear (A): The Advertising Brief | Download |
| Case 5 | Project Clear (B): Formulation of Advertising Strategy | Download |
| Case 6 | Project Clear (C): Formulating Creative and Media Strategy | Download |
| Case 7 | Nishan Jams: Message Strategy and Execution | Download |
For attend IGNOU MS - 38 TEE Examination, it is necessary to first submit your Assignments to IGNOU and it is possible from IGNOU Study Material. You can solve your MS - 68 Assignments with using Books/Materials. Not only Assignments, but you can use it for preparation of Examination and you can get good marks in your MBA Annual Exams with good grade.