IGNOU MBA Study Materials/Books
If you come to this page for download each collection of MBA Study Material so you are come at right place. You will get everything for which you have come to here. We have downloaded all available Study Materials of MBA to our System and it is ready and available for all students pursuing MBA from IGNOU.
Study Material for MS - 66 Marketing Research
If you come to this page to download Study Material of MS - 66 Marketing Research issued by IGNOU, you have come at right place. We have downloaded all available Study Materials of MS - 66 Marketing Research to our System and it is ready and available for all students pursuing MBA from IGNOU.
These study materials are helpful to solve assignment questions and for term end examination (TEE) conducted by IGNOU.
| Block 1 | Marketing Research Concepts and Design | Download |
|---|---|---|
| Unit 1 | Marketing Research - Meaning and Importance | Download |
| Unit 2 | Organisation of Marketing Research in India | Download |
| Unit 3 | Research Design | Download |
| Block 2 | Data Collection | Download |
| Unit 4 | Data Collection | Download |
| Unit 5 | Sampling | Download |
| Unit 6 | Questionnaire Design and Development | Download |
| Unit 7 | Attitude Measurement & Scaling | Download |
| Block 3 | Data Processing and Analysis | Download |
| Unit 8 | Qualitative Research | Download |
| Unit 9 | Data Processing - Coding, Tabulation and Data Presentation | Download |
| Unit 10 | Description & Interference from Sample Data | Download |
| Unit 11 | Analysis of Association | Download |
| Block 4 | Multivariate Analysis | Download |
| Unit 12 | Regression Analysis, Discriminant Analysis and Factor Analysis | Download |
| Unit 13 | Conjoint Analysis | Download |
| Unit 14 | Cluster Analysis and Multi - Dimensional Scaling | Download |
| Unit 15 | Application of Marketing Research in India - Some Case Studies | Download |
For attend IGNOU MS - 66 TEE Examination, it is necessary to first submit your Assignments to IGNOU and it is possible from IGNOU Study Material. You can solve your MS - 66 Assignments with using Books/Materials. Not only Assignments, but you can use it for preparation of Examination and you can get good marks in your MBA Annual Exams with good grade.