IGNOU MBA Study Materials/Books
If you come to this page for download each collection of MBA Study Material so you are come at right place. You will get everything for which you have come to here. We have downloaded all available Study Materials of MBA to our System and it is ready and available for all students pursuing MBA from IGNOU.
Study Material for MS - 65 Marketing of Services
If you come to this page to download Study Material of MS - 65 Marketing of Services issued by IGNOU, you have come at right place. We have downloaded all available Study Materials of MS - 65 Marketing of Services to our System and it is ready and available for all students pursuing MBA from IGNOU.
These study materials are helpful to solve assignment questions and for term end examination (TEE) conducted by IGNOU.
| Block 1 | Marketing of Services - An Introduction | Download |
|---|---|---|
| Unit 1 | Marketing of Services: Conceptual Framework | Download |
| Unit 2 | role of Services in Economy | Download |
| Unit 3 | International Trade in Services, the WTO and India | Download |
| Unit 4 | Consumer Behaviour in Services | Download |
| Block 2 | Services Marketing Mix | Download |
| Unit 5 | Product and Pricing Decisions | Download |
| Unit 6 | Plane and Promotion Decisions | Download |
| Unit 7 | Extended Marketing Mix for Services | Download |
| Block 3 | Strategic Issues | Download |
| Unit 8 | Service Quality | Download |
| Unit 9 | Managing Demand and Capacity | Download |
| Unit 10 | Customer Retention | Download |
| Block 4 | Sector Applications I | Download |
| Unit 11 | Financial Services | Download |
| Unit 12 | Tourism and Hospitality Services | Download |
| Unit 13 | Health Services | Download |
| Unit 14 | Case Study: Serving the Global India | Download |
| Block 5 | Sector Applications II | Download |
| Unit 15 | Educational Services | Download |
| Unit 16 | Professional Support Services: Advertising Agencies | Download |
| Unit 17 | Telecommunication Services | Download |
| Unit 18 | Product Support Services | Download |
| Unit 19 | Case Studies | Download |
For attend IGNOU MS - 65 TEE Examination, it is necessary to first submit your Assignments to IGNOU and it is possible from IGNOU Study Material. You can solve your MS - 65 Assignments with using Books/Materials. Not only Assignments, but you can use it for preparation of Examination and you can get good marks in your MBA Annual Exams with good grade.