IGNOU MBA Study Materials/Books
If you come to this page for download each collection of MBA Study Material so you are come at right place. You will get everything for which you have come to here. We have downloaded all available Study Materials of MBA to our System and it is ready and available for all students pursuing MBA from IGNOU.
Study Material for MS - 63 Product Management
If you come to this page to download Study Material of MS - 63 Product Management issued by IGNOU, you have come at right place. We have downloaded all available Study Materials of MS - 63 Product Management to our System and it is ready and available for all students pursuing MBA from IGNOU.
These study materials are helpful to solve assignment questions and for term end examination (TEE) conducted by IGNOU.
| Block 1 | Product MAnagemnet - Introduction | Download |
|---|---|---|
| Unit 1 | Product Management - Basic Concepts | Download |
| Unit 2 | Product Management Process | Download |
| Unit 3 | Product Planning System | Download |
| Block 2 | Managing Products I | Download |
| Unit 4 | Product Line Decisions | Download |
| Unit 5 | Product Life Cycle | Download |
| Unit 6 | Product Portfolio | Download |
| Unit 7 | Product Pricing | Download |
| Block 3 | Branding and Packing Decisions | Download |
| Unit 8 | Branding Decisions | Download |
| Unit 9 | Product Positioning | Download |
| Unit 10 | Brand Equity | Download |
| Unit 11 | Packing Decisions | Download |
| Block 4 | New Product Development | Download |
| Unit 12 | Organising for Product Development | Download |
| Unit 13 | Generation, Screening and Development New Product Ideas | Download |
| Unit 14 | Economic Analysis - Evaluation New Product Ideas | Download |
| Block 5 | Implementing New Product Decision | Download |
| Unit 15 | Concept Development and Testing | Download |
| Unit 16 | Physical development of the Product | Download |
| Unit 17 | Pretest marketing and Test Marketing | Download |
| Unit 18 | Product Launch | Download |
For attend IGNOU MS - 63 TEE Examination, it is necessary to first submit your Assignments to IGNOU and it is possible from IGNOU Study Material. You can solve your MS - 63 Assignments with using Books/Materials. Not only Assignments, but you can use it for preparation of Examination and you can get good marks in your MBA Annual Exams with good grade.