IGNOU MBA Study Materials/Books
If you come to this page for download each collection of MBA Study Material so you are come at right place. You will get everything for which you have come to here. We have downloaded all available Study Materials of MBA to our System and it is ready and available for all students pursuing MBA from IGNOU.
Study Material for MS - 61 Consumer Behaviour
If you come to this page to download Study Material of MS - 61 Consumer Behaviour issued by IGNOU, you have come at right place. We have downloaded all available Study Materials of MS - 61 Consumer Behaviour to our System and it is ready and available for all students pursuing MBA from IGNOU.
These study materials are helpful to solve assignment questions and for term end examination (TEE) conducted by IGNOU.
| Block 1 | Consumer Behaviour - Issues and Concepts | Download |
|---|---|---|
| Unit 1 | Consumer Behaviour - Nature, Scope and Applications | Download |
| Unit 2 | Consumer Behaviour and Lifestyle Marketing | Download |
| Unit 3 | Organisational Buying Behaviour | Download |
| Block 2 | Individual Influences on Buying Behaviour | Download |
| Unit 4 | Perceptions | Download |
| Unit 5 | Consumer Motivation and Involvement | Download |
| Unit 6 | Attitude and Attitude Change | Download |
| Unit 7 | Learning and Memory | Download |
| Unit 8 | Personality and Self Concept | Download |
| Block 3 | Group Influences on Consumer Behaviour | Download |
| Unit 9 | Reference Group Influence and Group Dynamics | Download |
| Unit 10 | Family Buying Influences, Family Life Cycle and Buying Roles | Download |
| Unit 11 | Culture and Subculture Influences | Download |
| Block 4 | The Buying Process | Download |
| Unit 12 | Problem Recognition and Information Search Behaviour | Download |
| Unit 13 | Information Processing | Download |
| Unit 14 | Alternative Evaluation in Buying Decisions | Download |
| Unit 15 | Purchase Process & Post Purchase Behaviour | Download |
| Block 5 | Modelling Buyer Behaviour | Download |
| Unit 16 | Early Models | Download |
| Unit 17 | Howard Sheth Model | Download |
| Unit 18 | Recent Developments in Modeling Consumer Behaviour | Download |
For attend IGNOU MS - 61 TEE Examination, it is necessary to first submit your Assignments to IGNOU and it is possible from IGNOU Study Material. You can solve your MS - 61 Assignments with using Books/Materials. Not only Assignments, but you can use it for preparation of Examination and you can get good marks in your MBA Annual Exams with good grade.