IGNOU MBA Study Materials/Books
If you come to this page for download each collection of MBA Study Material so you are come at right place. You will get everything for which you have come to here. We have downloaded all available Study Materials of MBA to our System and it is ready and available for all students pursuing MBA from IGNOU.
Study Material for MS - 06 Marketing for Managers
If you come to this page to download Study Material of MS - 06 Marketing for Managers issued by IGNOU, you have come at right place. We have downloaded all available Study Materials of MS - 06 Marketing for Managers to our System and it is ready and available for all students pursuing MBA from IGNOU.
These study materials are helpful to solve assignment questions and for term end examination (TEE) conducted by IGNOU.
| Block 1 | Marketing and its Applications | Download |
|---|---|---|
| Unit 1 | Introduction to Marketing | Download |
| Unit 2 | Marketing in Developing Economy | Download |
| Unit 3 | Marketing of Services | Download |
| Block 2 | Marketing Planning and Organisation | Download |
| Unit 4 | Planning Marketing Mix | Download |
| Unit 5 | Marketing Segmentation | Download |
| Unit 6 | Marketing Organisation | Download |
| Unit 7 | Marketing Research and its Application | Download |
| Block 3 | Understanding Consumers | Download |
| Unit 8 | Determinants of Consumer Behaviour | Download |
| Unit 9 | Models of Consumer Behaviour | Download |
| Unit 10 | Indian Consumer Environment | Download |
| Block 4 | Product Management | Download |
| Unit 11 | Product Decisions and Strategies | Download |
| Unit 12 | Product Life Cycle and New Product Development | Download |
| Unit 13 | Branding and Packing Decisions | Download |
| Block 5 | Pricing and Promotion Strategy | Download |
| Unit 14 | Pricing Policies and Practices | Download |
| Unit 15 | Marketing Communications | Download |
| Unit 16 | Advertising and Publicity | Download |
| Unit 17 | Personal Selling and Sales Promotion | Download |
| Block 6 | Distribution and Public Policy | Download |
| Unit 18 | Sales Forecasting | Download |
| Unit 19 | Distribution Strategies | Download |
| Unit 20 | Managing Sales Personnel | Download |
| Unit 21 | Marketing and Public Policy | Download |
| Unit 22 | Cyber Marketing | Download |
Is it required to download MS - 06 Marketing for Managers Materials?
For attend IGNOU MS - 06 TEE Examination, it is necessary to first submit your Assignments to IGNOU and it is possible from IGNOU Study Material. You can solve your MS - 06 Assignments with using Books/Materials. Not only Assignments, but you can use it for preparation of Examination and you can get good marks in your MBA Annual Exams with good grade.